Biomimicry: A Counter Response to the Red Queen
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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Multidisciplinary fields are incorporating biomimicry by creating technologies and ways of thinking that imitate the natural world. Specifically, material sciences are employing biomimicry to outsmart a biological challenge, the antibacterial battle. The majority of modern day antibacterial products boast a 98% kill rate when it comes to germs. Through the use of catchy slogans and user-friendly imagery, the masses generally feel safe from germ infestation after using these antibacterial products.