Social media in the store environment: The impact of social network applications on consumer emotions, cognitions, and purchase intentions

Date
2013-01-01
Authors
Dories, Amy
Rabolt, Nancy
Markova, Ivana
Johnson-Carroll, Karen
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Department
Abstract

Social media is rapidly changing the online retail landscape (Constantinides & Fountain, 2008). Because of social media, consumers can now blog, review, tweet, and post on Facebook about their consumption experiences. Social media includes social network sites, such as Facebook and Twitter, but also includes social network applications, such as online ratings and reviews. Social network applications give retailers the opportunity to add a human element, or social cues, to their online retail websites. Research in traditional brick and mortar environments has shown that an increase in social cues can lead to an increase in positive emotions, attitudes, and purchase intentions towards a retailer (Hu & Jasper, 2006; Baker, Grewal, & Parasuraman, 1994). This research attempts to understand the influence that three social network applications have on consumer decision-making and behaviors.

Comments
Description
Keywords
Citation
DOI
Source