Fashion Digital Products: Rethinking Product Categories and Characteristics

Date
2013-01-01
Authors
Im, Hyunjooo
Kim, Hye-young
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Journal Issue
Department
Abstract

The fashion industry has witnessed drastic changes over the past few years. Technological development sparked innovations in many areas such as new production processes, marketing communications, virtual experiences on digital devices, etc. Much interest was concentrated on new technological advances in digital retail channels and consumer experiences (e.g., virtual fitting room) (e.g., Fiore & Jin, 2003) or on the process of design and/or production (e.g., mass-customization, co-design) (e.g., Ulrich, Anderson-Connell, & Wu, 2003).

Comments
Description
Keywords
Citation
DOI
Source