The Webcam Social Shopper is referred to as virtual dressing room software. It features augmented reality (i.e., an interactive method of combining live video with computergenerated data and visualizations) via a webcam and a motion capture system in which hand motions allow the users to virtually navigate backward or forward on-screen to choose clothing (Kincaid, 2009). Augmented Reality and Motion Capture (ARMC) e-shopping focuses on a virtual try-before-buying experience using a webcam (Kincaid, 2009).