Explaining socially responsible consumer behavior: A meta‐analytic review of theory of planned behavior

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2014-01-01
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Han, Tae-Im
Stoel, Leslie
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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Abstract

Despite retailer and consumer interest in ethical consumerism, prior research provides limited knowledge about purchase behaviors of socially responsible consumers. The term, socially responsible consumer has been conceptualized rather broadly and its definition varies across studies. The discrepancy in the use of the term and mixed results in previous research accordingly provide narrow understanding on this topic.

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