Exploring College Students’ Clothing Fit Perception and Overall Fit Satisfaction in General

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2014-01-01
Authors
Shin, Eonyou
Damhorst, Mary Lynn
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.

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Abstract

Consumers regard clothing fit as the most crucial factor in determining overall satisfaction with garments (Pisut & Connell, 2007). However, individual body variations coupled with the lack of standardization of sizing systems in the apparel industry complicate our understanding of consumer perspectives on fit. Studies over the past 30 years in fashion design and product development have focused primarily on finding ways to improve physical fit by relying on experts’ opinions (Ashdown, Loker, Schoenfelder & Lyman-Clarke, 2004; Ashdown & O’Connell, 2006; Frost, 1988; Loker, Ashdown & Schoenfelder, 2005).

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