Exploring College Students’ Clothing Fit Perception and Overall Fit Satisfaction in General
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Consumers regard clothing fit as the most crucial factor in determining overall satisfaction with garments (Pisut & Connell, 2007). However, individual body variations coupled with the lack of standardization of sizing systems in the apparel industry complicate our understanding of consumer perspectives on fit. Studies over the past 30 years in fashion design and product development have focused primarily on finding ways to improve physical fit by relying on experts’ opinions (Ashdown, Loker, Schoenfelder & Lyman-Clarke, 2004; Ashdown & O’Connell, 2006; Frost, 1988; Loker, Ashdown & Schoenfelder, 2005).