Too much stuff: Motivators of overconsumption
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The purpose of this research is to determine what motivates consumers to make purchases of clothing, and what factors influence their decision to continue to participate in the overconsumption of clothing. Research questions of interest include: Why do women buy clothing? What retailers encourage these consumption patterns? Are women overconsuming intentionally?