How Other Shoppers and Shopping Motives Shape Shopping Behavior
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of this study is to enhance our current understanding of noninteractive social influence by examining: (1) how perceived relevance with others, an unexplored noninteractive social factor, impacts consumers’ emotions and cognition which lead to satisfaction and (2) if shopping motives moderate the effect of perceived relevance with others on emotions and cognition in the context of traditional shopping malls in the US.