The Effectiveness of Facebook Ads - An Experiment with a Small Business
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of this study was to evaluate the effectiveness of Facebook ad by a small business through experimentation with 12 boosted ads on its Facebook page. The specific objectives were: to generate average Facebook ad performance measures from 12 paid ads, to compare average performance measures between six $15.00 ads and six $25.00 ads, to evaluate this small business’ Facebook ad performance measures against Facebook ad industry benchmarks, and to identify sales and consumer comments generated by these 12 Facebook ads.