Exploring small businesses' perceived importance, benefits and challenges of B2B networking
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
According to the networking theory, a firm’s decision to enter, remain in, or withdraw from a network depends on the network’s perceived benefits to the firm. Therefore, it is important for small businesses to assess the benefits of a network (Havnes & Senneseth, 2001). To understand small businesses’ perceived importance and benefits of B2B networking and explore their perceived obstacles, this study asked the following questions: (RQ1) How do small business owners/managers perceive the importance of networking with other small businesses? (RQ2) What benefits of networking through SNSs (social network sites) are perceived by small business owners/managers? (RQ3) What challenges of networking through SNSs are perceived by small business owners/managers?