Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
QR code attributes such as ubiquity, location-based information and mobile transaction were identified to be essential attributes for improving perceived values in the shopping context (Kim & Lee, 2013; Shin et al., 2012). Unified Theory of Acceptance and Use of Technology (UTAUT) suggested four core determinants (i.e., performance expectancy, effort expectancy, social influence, and facilitating condition) of behavioral intention to use technology. The literature also provided an insight of how determinants of intention and behavior evolve over time (Venkatesh et al., 2003). In the apparel specific context, the study examines how the effects of QR code attributes on perceived values, determining behavioral intention change over time.