What's Mine is Yours: Does Fashion Leadership Impede Clothing Renting and Swapping?
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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The purpose of this study was to explore the potential influence of fashion leadership on consumers’ intention to rent or swap clothing, and to investigate the roles of demographics, including age, income and education, in this relationship. The findings of this study will provide a better understanding about the relationship between fashion leadership and clothing renting and swapping behaviors. This understanding will contribute to future strategies used to promote clothing renting and swapping business.