Changes in the Outdoor Wear Market: Focused on the South Korean Market

Date
2016-11-09
Authors
In, Ye-Jin
Shin, HyunJu
Seo, Hyun-Jin
Lee, Hyun-Jung
Lee, Kyu-Hye
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Abstract

People have become interested in wellness and health, which has led to well-being trends and increased participation in activities. Therefore, the outdoor wear market has shown growth for several years. However, the outdoor wear market of South Korea is becoming saturated. Moreover, Outdoor wear consumers are tired of same design products. The sportswear companies are trying to develop "athleisure" products. Therefore, it is time to develop outdoor products for emotional approach. According to results, when consumers purchase outdoor wear, they consider the functionality of the materials more than they do when purchasing ordinary clothes. Outdoor wear consumers' pursued images were classified into three types: urban, minimalist, and active. Outdoor wear selection criteria were classified into two types: instrumental function and expressive function. Outdoor wear brands need to qualify their products functionally and meet their segmented consumers' demands by developing products depending on their image from the planning stage.

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