Young Adults' Ethical Reasoning Concerning Fast Fashion Retailers
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
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Abstract
The purpose of this research was to identify the ethical perspectives that young adult consumers are using to evaluate fast fashion retailers. A total of 111 U.S. undergraduates responded to an open-ended question about why they believed fast fashion retailers were behaving ethically or unethically. Participants' responses were content-analyzed to identify on which ethical perspectives they were basing their assessments of fast fashion retailers. More than half of the participants believed that fast fashion retailers were behaving ethically. U.S. young adults based their decisions on the fairness approach, shareholder perspective, and common good approach.