Apparel Design Typicality and Aesthetic Response: Moderating Role of Apparel Categories
Date
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Research Projects
Organizational Units
Journal Issue
Is Version Of
Versions
Series
The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
Department
Abstract
Study examining how consumers preferences for design typicality differs between the apparel categories of a) tops and jackets (upper body apparel), b) skirts and pants (lower body apparel), and c) dresses (whole body apparel) by utilizing a 2 (typicality: typical vs. atypical) x 3 (apparel category: lower body apparel, upper body apparel, and dresses) mixed-factorial experimental design with typicality as the between-subjects factor and apparel category as the within-subjects factor.