Does Consumer Innovativeness Matter? An Examination of Multi-Dimensional Consumer Innovativeness Motivation on Intention to Adopt 3D Printed Fashion Products
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The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.
This site provides free, public access to the ITAA annual conference proceedings beginning in 2015. Previous proceedings can be found by following the "Additional ITAA Proceedings" link on the left sidebar of this page.
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The purpose of this study was to examine a multi-dimensional model of consumer innovativeness in the context of 3D fashion products. In particular, this study explore multi-dimensional consumer innovativeness in relation to a hierarchical model of adoption of innovation (innate-domain specific-intention). A total of 328 useable complete responses were collected and analyzed with Mplus for the structural model and SPSS 23.0 for descriptive statistics. The results of this study confirm the effects of motivational innovativeness as a predisposition to have a positive attitude towards adoption of 3D printed fashion products.