Impact of Operational Planning on Small Business Retail Performance

Thumbnail Image
Date
1994
Authors
Gaskill, LuAnn
Van Auken, Howard
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Person
Van Auken, Howard
University Professor Emeritus
Research Projects
Organizational Units
Organizational Unit
Management and Entrepreneurship

The Department of Management and Entrepreneurship seeks to provide students with the knowledge of organizations and management functions within organizations. Graduates will be able to understand work-related behavior, competitive strategy and advantage, strategies of international business, and human-resource management practices.

History
The Department of Management was formed in 1984 in the College of Business Administration (later College of Business).

Dates of Existence
1984 - present

Related Units

Organizational Unit
Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

Journal Issue
Is Version Of
Versions
Series
Department
Management and EntrepreneurshipApparel, Events and Hospitality Management
Abstract

This study examined operational planning activities (inventory, marketing, financial, and personnel) of successful (n=92) and failed (n= 91) small business apparel and accessory retailers. Results suggest that inventory, marketing, and financial planning activities significantly differed between groups with successful retailers being more likely than failed retailers to engage in such functions. No differences were found between groups in personnel planning. Study implications are discussed for small business practitioners and academic researchers.

Comments

This article is from Journal of Small Business Strategy 5 (1994): 21.

Description
Keywords
Citation
DOI
Source
Copyright
Sat Jan 01 00:00:00 UTC 1994
Collections