Media influence on the work ethic among the baby boom generation

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Herring, Jenny
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Lulu Rodriguez
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Greenlee School of Journalism and Communication
The Greenlee School of Journalism and Communication offers two majors: Advertising (instructing students in applied communication for work in business or industry), and Journalism and Mass Communication (instructing students in various aspects of news and information organizing, writing, editing, and presentation on various topics and in various platforms). The Department of Agricultural Journalism was formed in 1905 in the Division of Agriculture. In 1925 its name was changed to the Department of Technical Journalism. In 1969 its name changed to the Department of Journalism and Mass Communications; from 1969 to 1989 the department was directed by all four colleges, and in 1989 was placed under the direction of the College of Sciences and Humanities (later College of Liberal Arts and Sciences). In 1998 its name was changed to the Greenlee School of Journalism and Communication.
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Greenlee School of Journalism and Communication

Using cultivation theory, this qualitative study analyzed the influence of television in shaping the work ethic among members of the baby boom generation. It also probed the role of social, cultural and historical events, as well as personal experience, in shaping the work ethic and career paths. The results showed some cultivation effects, particularly in the definitions respondents held of the work ethic, and in feelings of low self worth during periods of unemployment. The study also found a strong cultivation effect in the childhood occupational dreams respondents had. The study found limited resonance effects based on the impact of the social upheaval televised in the 1960s and 1970s, but did find mainstreamed memories of those events, based on images broadcast on TV. Other findings included some conflicted feelings about the role of education in career success, and fairly consistent feelings of job insecurity and disappointment with retirement benefits.

Mon Jan 01 00:00:00 UTC 2007