Reaching Consumers

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2000-01-01
Authors
Huss, James
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Abstract

Food Safety and Quality (FS&Q) project continues its partnership with the University of Guelph, Ontario, Canada, to provide daily international food safety news from newswires and scientific journals. Iowa State University (ISU) is one of few sites in the world that maintains a searchable archive of these articles. More than 23,000 consumers have accessed and completed one of the four interactive food safety lessons. Additionally, more than 350,000 consumers have accessed the Food Safety Web site home page or one of its links. Site visitors (18,339) used our information about the source, symptoms, and methods of preventing Staphylococcus, Salmonella, and Listeriosis. In a 3–week period in May, users from 64 countries accessed our site. Companies or net providers accounted for 71% of the hits. User sessions per day were 459 for an average of 12 min. Page views numbered 16,926 for 3 weeks (293,384 annually).

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