Investigating the Impact of Educational Messages on Purchase Behavior with Dairy Products Containing Lactose

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Everhart, Emily
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Food Science and Human Nutrition

The Department of Food Science and Human Nutrition (FSHN) at Iowa State University is jointly administered by the Colleges of Agriculture and Life Sciences and Human Science. FSHN combines the study and practical application of food sciences and technology with human nutrition in preparation for a variety of fields including: the culinary sciences, dietetics, nutrition, food industries, and diet and exercise.

The department was established in 1991 through the merging of the Department of Food Sciences and Technology (of the College of Agriculture), and the Department of Food and Nutrition (of the College of Family and Consumer Sciences).

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How does healthy eating importance affect fruit intake? An invitation to participate in a survey about food consumption and intolerances was sent to students, faculty, and staff at Iowa State University through email. One goal of the project is to create appropriate educational messages about Nutrition Facts panels and ingredient statements to help consumers make informed nutritional choices. Of the respondents, 2,100 were used for this project. Some questions asked how important eating healthy was to the respondent, whether they consumed or avoided certain food groups, and how often they read Nutrition Facts panels or ingredient statements when buying a new product. The food group of interest here was fruits. JMP Pro 15 was used to conduct correlation between responses to select questions. It was found that 1.4% of respondents have a medically diagnosed allergy or intolerance to fruits. There was a moderate correlation between understanding Nutrition Facts panels and ingredient statements. It is not surprising that people who understand Nutrition Facts panels also understand ingredient statements. Hopes are that educating consumers about how to read and understand ingredient statements and Nutrition Facts panels will improve their likelihood to read them and increase their fruit consumption.
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