With this issue, our Journal of Advertising Education begins its 25th year. For all those years JAE has enjoyed a not-so-secret weapon: an editorial review board that guides the direction and maintains the quality of the journal. The first editor, Keith Johnson, relied on a four-person board when the journal launched in 1996. The editorial review board has ten times that number now, plus a few, with the board composition reflecting the diversity in thought and background that drives our discipline.