An assessment of the evolving post-COVID U.S. retail industry: Strategic, competitive, and operational strategies to support small retailer sustainability
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The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.
History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.
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2001 - present
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- College of Human Sciences (parent college)
- Department of Family and Consumer Sciences Education and Studies (predecessor)
- Department of Hotel, Restaurant, and Institutional Management (predecessor)
- Department of Textiles and Clothing (predecessor)
- Trend Magazine (student organization)
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Abstract
This creative component attempts to provide the best strategies and sustained operations for small retailers in the post-COVID period. A series of four multi-part questions were addressed based on current industry and academic literature, concerning small retail competitive strategies and sustained operation. This paper proposes several key actions for innovative small retailers to enhance the post-COVID customer experience. This paper also suggests five digital marketing strategies considering changes in consumer behavior during the post-pandemic. The strategies aim to improve the customer experience for the proposed retail boutique, enhance competitive advantages, and foster sustained operational success.