The Internet, by nature, is interactive. It creates a virtual two-way communication, with an ability to customize its content that meets an individual's need. It also serves as a transaction and distribution channel. The Internet, on the other hand, contains 'information overload', with a large number of choices, variety, and different messages. Branding is known as a way to simplify users' choice in the complex process of searching, comparing, and deciding what to buy. Serving a pleasurable experience and creating a positive value to end-users will impact the brand image; thus, web designers are urged to translate the visual appearance, Internet interactivity, and information to the users in order to create a successful web brand experience. The purpose of this research is to identify the elements of web experience with regards to branding. Six different automobile websites were selected to examine the users' experiences. Automobiles chosen for this study were in the 'passenger car' section, sedan in particular, in three different ranges with one imported and one domestic car in each category: luxury cars (BMW 3 series sedan and Cadillac CTS), midsize cars (Toyota Camry and Ford Taurus), and compact cars (Honda Civic and Ford Focus). The users were randomly assigned into two groups, the control group and the experimental group. As a result of this users' survey, the researcher found that the experimental group, who was exposed to pairs of the six websites, had higher branding awareness than the control group, who did not see the websites. Because of today's busy lifestyles, users want results that are fast and complete. However, the information on automobiles websites tends to be complex, while technology interactivity creates a slower delivery. Simplicity and speed are essential. In addition, websites that make the most connection with the users create a lasting impression and confidence towards the brand. Even though response to the websites will rely heavily on users' individual perceptions, the result is collective: websites with attractive visual appearance, organized information, and smooth interactivity have more favorable branding response.