Karpova, Elena

Profile Picture
Email Address
karpova@iastate.edu
Birth Date
Title
Former Professor
Academic or Administrative Unit
Organizational Unit
Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

  • College of Human Sciences (parent college)
  • Department of Family and Consumer Sciences Education and Studies (predecessor)
  • Department of Hotel, Restaurant, and Institutional Management (predecessor)
  • Department of Textiles and Clothing (predecessor)
  • Trend Magazine (student organization)

About
ORCID iD

Search Results

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Publication

Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses.

2018-08-01 , Chung, Telin , Hurst, Jessica , Karpova, Elena , Niehm, Linda , Fiore, Ann , Sadachar, Amrut , Pookulangara, Sanjukta , Testa, Danielle , Apparel, Events and Hospitality Management

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context

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Publication

Academic Research Use in Strategic Decision-Making: Barriers and Opportunities within the Apparel Retail Industry

2018-01-01 , Testa, Danielle , Karpova, Elena

This study's purpose was to explore: (a) the resources currently utilized by management in the strategic decision-making process within fashion retail companies; and (b) opportunities and barriers for greater use of academic research in the U.S. fashion retail industry. A phenomenological interpretive approach guided the research design to explore retail professionals' strategic decision-making and the role of academic research in the process. Fifteen retail industry executives in the sectors of women's and men's apparel, sportswear, footwear, accessories, and intimates from various companies across the United States were interviewed. Emergent themes formed three topical areas: (a) resource usage for strategic decision-making by retail executives; (b) barriers for academic research use; and (c) processes of strategic decision-making within the fashion retail industry. Findings in this study illustrated the opportunity for academic research use in the fashion retail industry.