Contributions of supra-level design to visual rhetoric in quilt books

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dc.contributor.author Oppedal Link, Denise
dc.contributor.department English
dc.date 2018-08-24T20:21:45.000
dc.date.accessioned 2020-06-30T08:04:25Z
dc.date.available 2020-06-30T08:04:25Z
dc.date.copyright Wed Jan 01 00:00:00 UTC 1997
dc.date.embargo 2013-09-10
dc.date.issued 1997
dc.description.abstract <p>Visual rhetoric is "the ability of the writer to achieve the purpose of a document through visual communication" ("Visual Rhetoric" 77). The success of visual rhetoric depends upon the extent to which a document's visual elements consider audience, purpose, and context. For example, if a document intended for elderly readers uses 8-point type, audience has not been properly considered and the document's visual rhetoric fails at the intra-textuallevel. If a textbook uses only one degree of heading but attempts to present a hierarchy of information, purpose has not been considered and the document's visual rhetoric fails at the inter-textual level. If an annual report includes minute details in graphs intended to show general trends, purpose has not been considered and the document fails at the extra-textual level. If a field guide intended to be carried in a scientist's pocket is sixteen inches wide and twenty-four inches tall, context has not been considered and the document's visual rhetoric fails at the supra-textual level.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/rtd/180/
dc.identifier.articleid 1179
dc.identifier.contextkey 4570414
dc.identifier.doi https://doi.org/10.31274/rtd-180813-6190
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/180
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/71875
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/rtd/180/1997_OppedalLinkDK_ContributionsSupralevelDesign.pdf|||Fri Jan 14 21:35:08 UTC 2022
dc.subject.disciplines Rhetoric and Composition
dc.title Contributions of supra-level design to visual rhetoric in quilt books
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication a7f2ac65-89b1-4c12-b0c2-b9bb01dd641b
thesis.degree.level thesis
thesis.degree.name Master of Arts
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