Chanel’s Invitation to Backstage: The Effects of Visual Storytelling and Content Ephemerality on VIP emotions

dc.contributor.author Lim, Heejin
dc.contributor.author Childs, Michelle
dc.contributor.author Cuevas, Leslie
dc.contributor.author Lyu, Jewon
dc.date 2018-11-18T06:32:10.000
dc.date.accessioned 2020-06-30T05:42:26Z
dc.date.available 2020-06-30T05:42:26Z
dc.date.issued 2018-01-01
dc.description.abstract <p>This study attempts to investigate the effect of visual storytelling on VIP emotions in luxury fashion brands’ social media communication and how the effect interacts with different presentation modes such as high- and low-levels of ephemerality (i.e., Instagram Stories mode vs Instagram regular posts, respectively).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/18/
dc.identifier.articleid 3142
dc.identifier.contextkey 13262243
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/posters/18
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52077
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/18/CB_Lim_Luxury_Brand_Instagram_RES_.pdf|||Fri Jan 14 21:34:51 UTC 2022
dc.subject.disciplines Fashion Business
dc.title Chanel’s Invitation to Backstage: The Effects of Visual Storytelling and Content Ephemerality on VIP emotions
dc.type event
dc.type.genre poster
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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