Chanel’s Invitation to Backstage: The Effects of Visual Storytelling and Content Ephemerality on VIP emotions
dc.contributor.author | Lim, Heejin | |
dc.contributor.author | Childs, Michelle | |
dc.contributor.author | Cuevas, Leslie | |
dc.contributor.author | Lyu, Jewon | |
dc.date | 2018-11-18T06:32:10.000 | |
dc.date.accessioned | 2020-06-30T05:42:26Z | |
dc.date.available | 2020-06-30T05:42:26Z | |
dc.date.issued | 2018-01-01 | |
dc.description.abstract | <p>This study attempts to investigate the effect of visual storytelling on VIP emotions in luxury fashion brands’ social media communication and how the effect interacts with different presentation modes such as high- and low-levels of ephemerality (i.e., Instagram Stories mode vs Instagram regular posts, respectively).</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/18/ | |
dc.identifier.articleid | 3142 | |
dc.identifier.contextkey | 13262243 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2018/posters/18 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/52077 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2018/posters/18/CB_Lim_Luxury_Brand_Instagram_RES_.pdf|||Fri Jan 14 21:34:51 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.title | Chanel’s Invitation to Backstage: The Effects of Visual Storytelling and Content Ephemerality on VIP emotions | |
dc.type | event | |
dc.type.genre | poster | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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