The Effects of Sexism and Self-Concept on Body Satisfaction and Clothing Style Preferences for College Students

Date
2015-11-11
Authors
Chang, Hyo Jung
Kim, Miseong
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The purpose of this study is to examine how sexism and self-concept are related to body satisfaction and clothing style preferences. First, this study is designed to investigate the influence of self-concept (i.e., self-efficacy and public self-consciousness) on body image. Second, this study examines how sexism moderates the relationship between self-concept and body satisfaction. Third, this study investigates the effect of body satisfaction on clothing style preferences (i.e., fashionability, self-expression, self-confidence).

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