Branding and the Democratic Party: a design methodology case study

Date
2004-01-01
Authors
Fredrickson, Lara
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Research Projects
Organizational Units
Graphic Design
Organizational Unit
Journal Issue
Series
Department
Graphic Design
Abstract

The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.

Comments
Description
Keywords
Citation
Source