Branding and the Democratic Party: a design methodology case study
dc.contributor.author | Fredrickson, Lara | |
dc.contributor.department | Department of Graphic Design | |
dc.date | 2020-11-06T02:23:57.000 | |
dc.date.accessioned | 2021-02-26T08:52:41Z | |
dc.date.available | 2021-02-26T08:52:41Z | |
dc.date.copyright | Thu Jan 01 00:00:00 UTC 2004 | |
dc.date.issued | 2004-01-01 | |
dc.description.abstract | <p>The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.</p> | |
dc.format.mimetype | application/pdf | |
dc.identifier | archive/lib.dr.iastate.edu/rtd/20417/ | |
dc.identifier.articleid | 21416 | |
dc.identifier.contextkey | 19953149 | |
dc.identifier.doi | https://doi.org/10.31274/rtd-20201023-91 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | rtd/20417 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/97784 | |
dc.language.iso | en | |
dc.source.bitstream | archive/lib.dr.iastate.edu/rtd/20417/Fredrickson_ISU_2004_F743.pdf|||Fri Jan 14 22:24:50 UTC 2022 | |
dc.subject.keywords | Art and design | |
dc.subject.keywords | Graphic design | |
dc.title | Branding and the Democratic Party: a design methodology case study | |
dc.type | thesis | en_US |
dc.type.genre | thesis | en_US |
dspace.entity.type | Publication | |
relation.isOrgUnitOfPublication | 525bbddf-6bb2-4061-9af6-9dacb977d18a | |
thesis.degree.discipline | Graphic Design | |
thesis.degree.level | thesis | |
thesis.degree.name | Master of Fine Arts |
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