Branding and the Democratic Party: a design methodology case study

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dc.contributor.author Fredrickson, Lara
dc.contributor.department Graphic Design
dc.date 2020-11-06T02:23:57.000
dc.date.accessioned 2021-02-26T08:52:41Z
dc.date.available 2021-02-26T08:52:41Z
dc.date.copyright Thu Jan 01 00:00:00 UTC 2004
dc.date.issued 2004-01-01
dc.description.abstract <p>The objective of this thesis is to take a topic that is relevant to graphic design, branding, and apply it to an organization. The Democratic Party was chosen for two reasons. One reason is that there has been criticism that the Party lacks focus. The second reason is that it is an election year and the Iowa Caucus process provided access to explore the subject. This thesis set out to determine if the Democratic Party can be branded and, if so, what is its brand? The thesis begins with a discussion of the complexity of branding. The methodology is a combination of quantitative and qualitative analysis using a self-administered questionnaire, participant observation, and personal interviews. From the results a conclusion is drawn that addresses branding and the Democratic Party.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/rtd/20417/
dc.identifier.articleid 21416
dc.identifier.contextkey 19953149
dc.identifier.doi https://doi.org/10.31274/rtd-20201023-91
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath rtd/20417
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/97784
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/rtd/20417/Fredrickson_ISU_2004_F743.pdf|||Fri Jan 14 22:24:50 UTC 2022
dc.subject.keywords Art and design
dc.subject.keywords Graphic design
dc.title Branding and the Democratic Party: a design methodology case study
dc.type article
dc.type.genre thesis
dspace.entity.type Publication
relation.isOrgUnitOfPublication 525bbddf-6bb2-4061-9af6-9dacb977d18a
thesis.degree.discipline Graphic Design
thesis.degree.level thesis
thesis.degree.name Master of Fine Arts
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