Entrepreneurial marketing: Scale development and validation in the small firm context

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dc.contributor.author Niehm, Linda
dc.contributor.author Hurst, Jessica
dc.contributor.author Fiore, Ann
dc.contributor.author Son, Jihyeong
dc.contributor.author Fiore, Ann Marie
dc.contributor.author Sadachar, Amrut
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T06:03:43.000
dc.date.accessioned 2020-06-29T22:46:34Z
dc.date.available 2020-06-29T22:46:34Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2013
dc.date.embargo 2014-11-03
dc.date.issued 2013-01-01
dc.description.abstract <p>Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hultman, & Miles, 2008). It is generally conceptualized as marketing processes that firms undertake in ambiguous and resource constrained conditions. However, Ionita (2012) maintained that the EM construct is still under-developed and lacks a unifying theory, leading to fragmented research efforts. The present study addresses scale development and validation of the EM construct, to enhance consistency among measures used in empirical studies.</p>
dc.description.comments <p>This is a proceeding from <em>USASBE 2013 Conference</em> (2013). Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/2/
dc.identifier.articleid 1002
dc.identifier.contextkey 6319092
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/2
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2126
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/2/2013_Fiore_EntrepreneurialMarketing.pdf|||Fri Jan 14 22:03:12 UTC 2022
dc.subject.disciplines Entrepreneurial and Small Business Operations
dc.subject.disciplines Marketing
dc.subject.keywords marketing process
dc.subject.keywords EM
dc.subject.keywords marketing models
dc.title Entrepreneurial marketing: Scale development and validation in the small firm context
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication 875f5249-8eee-494f-88ff-fd57f123640c
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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