Entrepreneurial marketing: Scale development and validation in the small firm context
dc.contributor.author | Niehm, Linda | |
dc.contributor.author | Hurst, Jessica | |
dc.contributor.author | Fiore, Ann | |
dc.contributor.author | Son, Jihyeong | |
dc.contributor.author | Fiore, Ann Marie | |
dc.contributor.author | Sadachar, Amrut | |
dc.contributor.department | Department of Apparel, Events, and Hospitality Management | |
dc.date | 2018-02-15T06:03:43.000 | |
dc.date.accessioned | 2020-06-29T22:46:34Z | |
dc.date.available | 2020-06-29T22:46:34Z | |
dc.date.copyright | Tue Jan 01 00:00:00 UTC 2013 | |
dc.date.embargo | 2014-11-03 | |
dc.date.issued | 2013-01-01 | |
dc.description.abstract | <p>Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hultman, & Miles, 2008). It is generally conceptualized as marketing processes that firms undertake in ambiguous and resource constrained conditions. However, Ionita (2012) maintained that the EM construct is still under-developed and lacks a unifying theory, leading to fragmented research efforts. The present study addresses scale development and validation of the EM construct, to enhance consistency among measures used in empirical studies.</p> | |
dc.description.comments | <p>This is a proceeding from <em>USASBE 2013 Conference</em> (2013). Posted with permission.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/aeshm_conf/2/ | |
dc.identifier.articleid | 1002 | |
dc.identifier.contextkey | 6319092 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | aeshm_conf/2 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/2126 | |
dc.language.iso | en | |
dc.source.bitstream | archive/lib.dr.iastate.edu/aeshm_conf/2/2013_Fiore_EntrepreneurialMarketing.pdf|||Fri Jan 14 22:03:12 UTC 2022 | |
dc.subject.disciplines | Entrepreneurial and Small Business Operations | |
dc.subject.disciplines | Marketing | |
dc.subject.keywords | marketing process | |
dc.subject.keywords | EM | |
dc.subject.keywords | marketing models | |
dc.title | Entrepreneurial marketing: Scale development and validation in the small firm context | |
dc.type | article | |
dc.type.genre | conference | |
dspace.entity.type | Publication | |
relation.isAuthorOfPublication | 875f5249-8eee-494f-88ff-fd57f123640c | |
relation.isOrgUnitOfPublication | 5960a20b-38e3-465c-a204-b47fdce6f6f2 |
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