Entrepreneurial marketing: Scale development and validation in the small firm context

dc.contributor.author Niehm, Linda
dc.contributor.author Hurst, Jessica
dc.contributor.author Fiore, Ann
dc.contributor.author Son, Jihyeong
dc.contributor.author Fiore, Ann Marie
dc.contributor.author Sadachar, Amrut
dc.contributor.department Apparel, Events and Hospitality Management
dc.date 2018-02-15T06:03:43.000
dc.date.accessioned 2020-06-29T22:46:34Z
dc.date.available 2020-06-29T22:46:34Z
dc.date.copyright Tue Jan 01 00:00:00 UTC 2013
dc.date.embargo 2014-11-03
dc.date.issued 2013-01-01
dc.description.abstract <p>Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hultman, & Miles, 2008). It is generally conceptualized as marketing processes that firms undertake in ambiguous and resource constrained conditions. However, Ionita (2012) maintained that the EM construct is still under-developed and lacks a unifying theory, leading to fragmented research efforts. The present study addresses scale development and validation of the EM construct, to enhance consistency among measures used in empirical studies.</p>
dc.description.comments <p>This is a proceeding from <em>USASBE 2013 Conference</em> (2013). Posted with permission.</p>
dc.identifier archive/lib.dr.iastate.edu/aeshm_conf/2/
dc.identifier.articleid 1002
dc.identifier.contextkey 6319092
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath aeshm_conf/2
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/2126
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/aeshm_conf/2/2013_Fiore_EntrepreneurialMarketing.pdf|||Fri Jan 14 22:03:12 UTC 2022
dc.subject.disciplines Entrepreneurial and Small Business Operations
dc.subject.disciplines Marketing
dc.subject.keywords marketing process
dc.subject.keywords EM
dc.subject.keywords marketing models
dc.title Entrepreneurial marketing: Scale development and validation in the small firm context
dc.type article
dc.type.genre conference
dspace.entity.type Publication
relation.isAuthorOfPublication 875f5249-8eee-494f-88ff-fd57f123640c
relation.isOrgUnitOfPublication 5960a20b-38e3-465c-a204-b47fdce6f6f2
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