Examining e-extension: diffusion, disruption, and rate of adoption among Iowa State University Extension and Outreach professionals

dc.contributor.advisor Gregory S. Miller
dc.contributor.author Taylor, Cayla
dc.contributor.department Agricultural Education and Studies
dc.date 2018-08-12T01:07:45.000
dc.date.accessioned 2020-06-30T02:56:39Z
dc.date.available 2020-06-30T02:56:39Z
dc.date.copyright Thu Jan 01 00:00:00 UTC 2015
dc.date.embargo 2001-01-01
dc.date.issued 2015-01-01
dc.description.abstract <p>The purpose of this study was to assess the perceptions of eXtension held by Iowa Extension professionals and their rate of adoption of the online resource using Rogers's (2003) diffusion of innovations theory and Christensen's (1997) disruptive innovation theory. Specifically, the study looked at Iowa Extension professionals' perceptions and stage of adoption of eXtension. The study also examined the relationship among Iowa Extension professionals' background characteristics and their perceptions of the online resource in addition to whether respondents' perceptions of eXtension predicted stage of adoption. A census survey was disseminated to 975 Iowa State University Extension and Outreach professionals. A final response rate of 44% (n=429) was obtained and included the respondents from the pilot study.</p> <p>The highest number of respondents reported that they were familiar with eXtension--persuasion stage and third stage of adoption (n=139, 32.63%). One quarter of the respondents remained at the no knowledge stage of eXtension (n=109, 25.59%), 16% of respondents were at the knowledge stage (n=68), less than 1% were at the decision stage (n=3), 15% were at the implementation stage (n=65), and 10% were at the highest stage of confirmation (n=42). 75% of Iowa Extension professionals indicated have made a decision to use or not use eXtension in their work.</p> <p>Respondents were shown to have more favorable perceptions of eXtension's perceived relative advantage, accessibility and capacity attributes, while the compatibility, complexity, observability, trialability, affordability, responsiveness, and customization attributes were neutrally perceived. In addition, eXtension was perceived to exhibit only two of the disruptive innovation attributes (accessibility and capacity). The technology was perceived to lack the degree of affordability, responsiveness and customization needed to become a disruptive innovation.</p> <p>As respondents' age, educational attainment and years of employment in Cooperative Extension increased, their perceived trialability of eXtension was also shown to increase. In addition, the perceived attributes of eXtension explained 26% of the variance in membership at one of two levels of adoption--the higher level of adoption or lower level of awareness. The complexity, trialability and customization attributes were shown to have a statistically significant influence on predicting the odds of attaining the higher level of adoption of eXtension.</p>
dc.format.mimetype application/pdf
dc.identifier archive/lib.dr.iastate.edu/etd/14427/
dc.identifier.articleid 5434
dc.identifier.contextkey 7936073
dc.identifier.doi https://doi.org/10.31274/etd-180810-3978
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath etd/14427
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/28612
dc.language.iso en
dc.source.bitstream archive/lib.dr.iastate.edu/etd/14427/Taylor_iastate_0097E_14735.pdf|||Fri Jan 14 20:20:09 UTC 2022
dc.subject.disciplines Agricultural Education
dc.subject.keywords Agricultural Education
dc.subject.keywords Cooperative Extension
dc.subject.keywords disruptive innovation
dc.subject.keywords eXtension
dc.subject.keywords technology adoption
dc.title Examining e-extension: diffusion, disruption, and rate of adoption among Iowa State University Extension and Outreach professionals
dc.type article
dc.type.genre dissertation
dspace.entity.type Publication
relation.isOrgUnitOfPublication 63e3ba64-a7a5-422b-97a2-decb3486fb95
thesis.degree.level dissertation
thesis.degree.name Doctor of Philosophy
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