Showrooming, Webrooming, and User-Generated Content Creation: The Moderating Effect of SoLoMo

dc.contributor.author Kang, Ju-Young
dc.date 2018-10-20T08:20:23.000
dc.date.accessioned 2020-06-30T05:32:22Z
dc.date.available 2020-06-30T05:32:22Z
dc.date.issued 2014-01-01
dc.description.abstract <p>In comparison with traditional multichannel shoppers, omnichannel shoppers simultaneously use all channels including brick-and-mortar stores, catalogs, web, mobile, and social media, not just one or two channels (Thoma, 2010). Due to the surge in smartphone and tablet purchases as well as increased engagement with user-generated content on social media platforms, showrooming and webrooming are prominent shopping trends among shoppers in omnichannel retail. Showrooming describes the practice of examining products in a brick-and-mortar store but ultimately making the actual purchase online or on a mobile device (Richter, 2013).</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2014/presentations/43/
dc.identifier.articleid 2858
dc.identifier.contextkey 11986822
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2014/presentations/43
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50622
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2014/presentations/43/2014_ITAA_CB_014.pdf|||Sat Jan 15 00:15:16 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Showrooming
dc.subject.keywords SoLoMo
dc.subject.keywords user-generated content
dc.subject.keywords webrooming
dc.title Showrooming, Webrooming, and User-Generated Content Creation: The Moderating Effect of SoLoMo
dc.type event
dc.type.genre event
dspace.entity.type Publication
File
Original bundle
Now showing 1 - 1 of 1
Name:
2014_ITAA_CB_014.pdf
Size:
303.6 KB
Format:
Adobe Portable Document Format
Description: