The JHL ranch is located in the Western Nebraska grass-covered sand dunes called the Nebraska Sandhills. The operation consists of approximately 28,000 intensely managed acres running between 1400 and 1500 late spring calving cows. Previous to 1999 it had been run with high growth continental cross cattle in 5-6,000 acre pastures. Since that time both the use of genetics and grass management have taken priority. The genetic direction has changed to recognize the value of marbling without giving up the other beneficial traits. The current genetics consist of a foundation type Angus base crossed with Braunvieh.