Exploring Millennials' Purchase Intentions toward Sustainable Luxury Brands

dc.contributor.author Rolling, Virginia
dc.contributor.author Sadachar, Amrut
dc.date 2018-10-21T02:29:54.000
dc.date.accessioned 2020-06-30T05:39:16Z
dc.date.available 2020-06-30T05:39:16Z
dc.date.issued 2017-01-01
dc.description.abstract <p>Due to the environmental damage caused by unsustainable fashion consumption, sustainability efforts should be employed. Previous research has shown that sustainable luxury products containing recycled materials formed a negative impression possibly due to the dissonance between luxury associated with prestige and recycled materials associated with waste. This study used Impression Formation Theory targeting a growing luxury consumer segment, sustainability-conscious millennials, to determine their impressions, brand attitude, and purchase intention towards sustainable luxury brands using recycled materials. An online survey with a sustainable luxury brand description scenario (e.g., luxury brand logo along with 100% recycled materials logo and sustainability rhetoric) was used to determine millennials' impressions. Millennials perceived sustainable luxury products to exude the impression of luxury despite using non-luxurious recycled materials. Therefore, luxury brands are encouraged to cater to this pro-social group of luxury consumers by offering products that help the environment through reuse of materials.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/145/
dc.identifier.articleid 2084
dc.identifier.contextkey 11601917
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/145
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51622
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/145/SSR_Rolling_Sustainable_20Luxury_20Purchase_20intent.pdf|||Fri Jan 14 20:21:23 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Exploring Millennials' Purchase Intentions toward Sustainable Luxury Brands
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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