Exploring Millennials' Purchase Intentions toward Sustainable Luxury Brands
dc.contributor.author | Rolling, Virginia | |
dc.contributor.author | Sadachar, Amrut | |
dc.date | 2018-10-21T02:29:54.000 | |
dc.date.accessioned | 2020-06-30T05:39:16Z | |
dc.date.available | 2020-06-30T05:39:16Z | |
dc.date.issued | 2017-01-01 | |
dc.description.abstract | <p>Due to the environmental damage caused by unsustainable fashion consumption, sustainability efforts should be employed. Previous research has shown that sustainable luxury products containing recycled materials formed a negative impression possibly due to the dissonance between luxury associated with prestige and recycled materials associated with waste. This study used Impression Formation Theory targeting a growing luxury consumer segment, sustainability-conscious millennials, to determine their impressions, brand attitude, and purchase intention towards sustainable luxury brands using recycled materials. An online survey with a sustainable luxury brand description scenario (e.g., luxury brand logo along with 100% recycled materials logo and sustainability rhetoric) was used to determine millennials' impressions. Millennials perceived sustainable luxury products to exude the impression of luxury despite using non-luxurious recycled materials. Therefore, luxury brands are encouraged to cater to this pro-social group of luxury consumers by offering products that help the environment through reuse of materials.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/145/ | |
dc.identifier.articleid | 2084 | |
dc.identifier.contextkey | 11601917 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2017/posters/145 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/51622 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/145/SSR_Rolling_Sustainable_20Luxury_20Purchase_20intent.pdf|||Fri Jan 14 20:21:23 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.disciplines | Fashion Design | |
dc.subject.disciplines | Fiber, Textile, and Weaving Arts | |
dc.title | Exploring Millennials' Purchase Intentions toward Sustainable Luxury Brands | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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