The phenomenon of lifestyle retail in China: from literature review to research propositions

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2017-01-01
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Chen, Yini
Chi, Ting
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International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Iowa State University Conferences and Symposia

The first national meeting of textile and clothing professors took place in Madison, Wisconsin in June 1959. With a mission to advance excellence in education, scholarship and innovation, and their global applications, the International Textile and Apparel Association (ITAA) is a professional and educational association of scholars, educators, and students in the textile, apparel, and merchandising disciplines in higher education.

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In this study, we focused on apparel lifestyle fashion stores (e.g., Anthropologie), which convey their values and meanings by building attractive physical store environment and providing unique products and/or services. The purpose of this study was to investigate the phenomenon of lifestyle retail in China. In specific, we utilized a review of literature method to explore (1) the meanings and functions of lifestyle retailing in China, (2) Chinese consumers' current lifestyles, and (3) the influence of store environment under lifestyle retailing. The total number of publications that we reviewed was 56, most of which are academic journals or books. Four research propositions were developed as the outcomes of our literature analysis and the guidance for the future empirical studies in this emerging research area. Current study is calling more research attention to the phenomenon of lifestyle retail in China.

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