The phenomenon of lifestyle retail in China: from literature review to research propositions
In this study, we focused on apparel lifestyle fashion stores (e.g., Anthropologie), which convey their values and meanings by building attractive physical store environment and providing unique products and/or services. The purpose of this study was to investigate the phenomenon of lifestyle retail in China. In specific, we utilized a review of literature method to explore (1) the meanings and functions of lifestyle retailing in China, (2) Chinese consumers' current lifestyles, and (3) the influence of store environment under lifestyle retailing. The total number of publications that we reviewed was 56, most of which are academic journals or books. Four research propositions were developed as the outcomes of our literature analysis and the guidance for the future empirical studies in this emerging research area. Current study is calling more research attention to the phenomenon of lifestyle retail in China.