The Interplay of Cultural and Behavioral Capabilities in a Market-Oriented Organization

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dc.contributor.author Atkins, Kelly
dc.contributor.author Ryman, Joel
dc.contributor.author Roach, David
dc.date 2019-01-29T19:01:28.000
dc.date.accessioned 2020-06-30T05:41:59Z
dc.date.available 2020-06-30T05:41:59Z
dc.date.issued 2018-01-01
dc.description.abstract <p>The purpose of this study is to examine both market orientation (MO) as culture and market orientation as behavior as complementary influences on organizational performance and competitive advantage. Specifically, this study examines the differences in the level of innovation among MO types and explores the possibility that MO behavior and MO culture may be mutually reinforcing indicating an interaction or of an amplifying effect.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2018/mm/2/
dc.identifier.articleid 3316
dc.identifier.contextkey 13610760
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2018/mm/2
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/52013
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2018/mm/2/MM_Atkins_Market_Oriented_Organization_RES.pdf|||Fri Jan 14 22:13:41 UTC 2022
dc.subject.disciplines Marketing
dc.subject.disciplines Other Business
dc.subject.disciplines Technology and Innovation
dc.title The Interplay of Cultural and Behavioral Capabilities in a Market-Oriented Organization
dc.type event
dc.type.genre poster
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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