Sustainability Practices through Supply Chain Assessment: A case study of India's largest Denim Manufacturer Arvind Mills

dc.contributor.author Bennur, Shubhapriya
dc.date 2018-10-19T06:09:38.000
dc.date.accessioned 2020-06-30T05:39:07Z
dc.date.available 2020-06-30T05:39:07Z
dc.date.issued 2017-01-01
dc.description.abstract <p>The rising concerns for environmental and social responsibility of fashion industry have led many companies to implement sustainable practices throughout their supply chain. The main objective of the study was to explore sustainability practices through supply chain assessment of India's largest denim manufacturer and exporter, Arvind Mills. Sustainable fashion supply chain includes eco- friendly raw materials and preparation, sustainable manufacturing, green distribution channels, green retailing, and ethical consumers. An effective sustainable fashion supply chain helps companies to enhance brand image and gain more consumer support. Qualitative data was collected through one on one interviews with company personals in different units such as manufacturing, product design, product development, marketing, sourcing and human resource. Secondary data was collected through company's website, annual sustainability reports etc. The study revealed that Arvind Mills sustainable practices and performance were remarkable and can be grouped under six categories- Cotton, Water, Chemicals, Energy, People and Money.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/125/
dc.identifier.articleid 2064
dc.identifier.contextkey 11601886
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2017/posters/125
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/51600
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2017/posters/125/SSR_Bennur_Sustainable_20Practice_20Denim.pdf|||Fri Jan 14 19:23:12 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.disciplines Fashion Design
dc.subject.disciplines Fiber, Textile, and Weaving Arts
dc.title Sustainability Practices through Supply Chain Assessment: A case study of India's largest Denim Manufacturer Arvind Mills
dc.type event
dc.type.genre event
dspace.entity.type Publication
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