The Evolving Customer Experience: Consumer Response to 'Storied' Fashion Products

Abstract

<p>Researchers interested in social status have studied it primarily as related to consumption of luxury fashion products. Several researchers identified antecedents to luxury consumption including need for uniqueness (Jeon & Park, 2005), hedonic purchase motives, materialism, and product conspicuousness (Hudders, 2012). There is limited empirical research investigating consumption of non-physical status markers. Thus, we proposed that consumer attributes also influence attitudes toward and purchase intention relative to “storied” fashion products.</p>