A Homophily/Heterophily Model of Communication in the Apparel and Textiles Industry

dc.contributor.author Saiki, Diana
dc.date 2018-10-19T02:15:16.000
dc.date.accessioned 2020-06-30T05:34:22Z
dc.date.available 2020-06-30T05:34:22Z
dc.date.issued 2015-11-11
dc.description.abstract <p>The purpose of this concept paper is to examine the social sciences concept of homophily/heterophily (Hom/Het) as it relates to the apparel and textiles (AT) field. Homophily is the degree of similarity while heterophily is the degree of difference between a communicator and receiver of a message. Due to its visual nature, apparel is an integral part of the communication process and it is also very reflective of fashion change. While there has been some related research in the AT field, a model of Hom/Het has not been made. Such a model has the potential to guide research, teaching, and practice for successful communication within the AT field.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/76/
dc.identifier.articleid 1191
dc.identifier.contextkey 9269391
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2015/posters/76
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50904
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2015/posters/76/PDG_Saiki_HomophilyHeterophilyModel_CON.pdf|||Sat Jan 15 01:50:56 UTC 2022
dc.title A Homophily/Heterophily Model of Communication in the Apparel and Textiles Industry
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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