May I Have Your Permission? Antecedents of Permission-Granting Intention

dc.contributor.author Im, Hyunjoo
dc.contributor.author Ha, Young
dc.date 2018-10-19T05:18:22.000
dc.date.accessioned 2020-06-30T05:29:24Z
dc.date.available 2020-06-30T05:29:24Z
dc.date.issued 2013-01-01
dc.description.abstract <p>It has been noted that everyday low prices (EDLP) tactics help consumers reduce information search and benefit retailers’ business operation (Ellickson, Misra, & Nair, 2012). From the cost-benefit analysis tradition, it is possible that consumers are not willing to sacrifice resources to gain a small amount of discount. However, emergence of mobile technology reduces the cost for information search significantly, and enhances relevance of location-based coupon services, which poses a positive prospect for coupon usage.</p>
dc.identifier archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/151/
dc.identifier.articleid 2583
dc.identifier.contextkey 11934653
dc.identifier.s3bucket isulib-bepress-aws-west
dc.identifier.submissionpath itaa_proceedings/2013/presentations/151
dc.identifier.uri https://dr.lib.iastate.edu/handle/20.500.12876/50209
dc.relation.ispartofseries International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/151/2013_ITAA_MMVP_008.pdf|||Fri Jan 14 20:35:53 UTC 2022
dc.subject.disciplines Fashion Business
dc.subject.keywords Permission-based marketing
dc.subject.keywords coupon proneness
dc.subject.keywords privacy risk
dc.subject.keywords mobile coupons
dc.title May I Have Your Permission? Antecedents of Permission-Granting Intention
dc.type event
dc.type.genre event
dspace.entity.type Publication
relation.isSeriesOfPublication 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5
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