May I Have Your Permission? Antecedents of Permission-Granting Intention
dc.contributor.author | Im, Hyunjoo | |
dc.contributor.author | Ha, Young | |
dc.date | 2018-10-19T05:18:22.000 | |
dc.date.accessioned | 2020-06-30T05:29:24Z | |
dc.date.available | 2020-06-30T05:29:24Z | |
dc.date.issued | 2013-01-01 | |
dc.description.abstract | <p>It has been noted that everyday low prices (EDLP) tactics help consumers reduce information search and benefit retailers’ business operation (Ellickson, Misra, & Nair, 2012). From the cost-benefit analysis tradition, it is possible that consumers are not willing to sacrifice resources to gain a small amount of discount. However, emergence of mobile technology reduces the cost for information search significantly, and enhances relevance of location-based coupon services, which poses a positive prospect for coupon usage.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/151/ | |
dc.identifier.articleid | 2583 | |
dc.identifier.contextkey | 11934653 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2013/presentations/151 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/50209 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2013/presentations/151/2013_ITAA_MMVP_008.pdf|||Fri Jan 14 20:35:53 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.keywords | Permission-based marketing | |
dc.subject.keywords | coupon proneness | |
dc.subject.keywords | privacy risk | |
dc.subject.keywords | mobile coupons | |
dc.title | May I Have Your Permission? Antecedents of Permission-Granting Intention | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
File
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- 2013_ITAA_MMVP_008.pdf
- Size:
- 271.01 KB
- Format:
- Adobe Portable Document Format
- Description: