This study investigates the relationship between the implicit self-esteem and the depression to fill the gap. In psychological field, the therapy is considered to be effective as both external and internal selves are healed. Hence, this study employed implicit self-reported method to examine the genuine therapeutic effect of fashion. This study is significant as it facilitated the implicit association test (IAT) in first place in fashion field. The purpose of the study is to develop the foundation of positive effect of fashion by revealing the relationship between the fashion and the substantial self.