Mass Customization of Activewear: Gender and Regional Differences

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2006-01-01
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Lee, Seung-Eun
Kim, D. E.
Fiore, Ann Marie
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The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.

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This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.

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Sun Jan 01 00:00:00 UTC 2006
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