Mass Customization of Activewear: Gender and Regional Differences
Mass Customization of Activewear: Gender and Regional Differences
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Date
2006-01-01
Authors
Lee, Seung-Eun
Kim, D. E.
Fiore, Ann
Fiore, Ann Marie
Kim, D. E.
Fiore, Ann
Fiore, Ann Marie
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Altmetrics
Authors
Fiore, Ann
Person
Research Projects
Organizational Units
Apparel, Events and Hospitality Management
Organizational Unit
Journal Issue
Series
Department
Apparel, Events and Hospitality Management
Abstract
The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.
Comments
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.