Mass Customization of Activewear: Gender and Regional Differences

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Date
2006-01-01
Authors
Lee, Seung-Eun
Kim, D. E.
Fiore, Ann Marie
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Apparel, Events and Hospitality Management
Abstract

The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.

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This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.

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Sun Jan 01 00:00:00 UTC 2006