Mass Customization of Activewear: Gender and Regional Differences
Kim, D. E.
Fiore, Ann Marie
The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.