Icon is one part of UX (user experience system), which determines how users feel

when they use a product, and even leads to user loyalty. The use of colors is one way to

improve user experience and eventually makes users to be loyalty towards a product.

Therefore, the purpose of this study was to investigate users’ icon color preferences, in order

to assist designers creating appropriate and widely preferred icons. This study explored how

colors and display polarity affected on icon preferences. The results shown that blue, green,

and red icons were more preferred over yellow, orange, and purple colored icons. And

negative-displayed icons were generally more preferred than positive-displayed icons.