An Icon Preferences Study on Colors

Abstract

<p>Icon is one part of UX (user experience system), which determines how users feel</p> <p>when they use a product, and even leads to user loyalty. The use of colors is one way to</p> <p>improve user experience and eventually makes users to be loyalty towards a product.</p> <p>Therefore, the purpose of this study was to investigate users’ icon color preferences, in order</p> <p>to assist designers creating appropriate and widely preferred icons. This study explored how</p> <p>colors and display polarity affected on icon preferences. The results shown that blue, green,</p> <p>and red icons were more preferred over yellow, orange, and purple colored icons. And</p> <p>negative-displayed icons were generally more preferred than positive-displayed icons.</p>