How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers

Date
2012-01-01
Authors
Chen, Wei-chen
Fiore, Ann Marie
Fiore, Ann
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Altmetrics
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Fiore, Ann
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Research Projects
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Apparel, Events and Hospitality Management
Abstract

Based on materialism theory, the present study measured the effects of cultural differences on desired values, the effects of cultural differences on materialism, and the effect of desired values on materialism.

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This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.

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