How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers

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2012-01-01
Authors
Chen, Wei-chen
Fiore, Ann Marie
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Apparel, Events and Hospitality Management
Abstract

Based on materialism theory, the present study measured the effects of cultural differences on desired values, the effects of cultural differences on materialism, and the effect of desired values on materialism.

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This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.

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Sun Jan 01 00:00:00 UTC 2012