How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers
Fiore, Ann Marie
Based on materialism theory, the present study measured the effects of cultural differences on desired values, the effects of cultural differences on materialism, and the effect of desired values on materialism.
This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.