Consumer Innovativeness and Behavioral Intentions Towards Pop-up Retail
Fiore, Ann Marie
This study examines if individual differences in consumer innovativeness influence attitudes and behavioral intentions towards pop-up retail through intervening factors of market mavenism, shopping enjoyment, and beliefs about pop-up retail.
This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-3. Posted with permission.