Consumer Innovativeness and Behavioral Intentions Towards Pop-up Retail

Date
2008-01-01
Authors
Kim, Hyejeong
Fiore, Ann Marie
Fiore, Ann
Niehm, Linda
Jeong, Miyoung
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Altmetrics
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Fiore, Ann
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Apparel, Events and Hospitality Management
Abstract

This study examines if individual differences in consumer innovativeness influence attitudes and behavioral intentions towards pop-up retail through intervening factors of market mavenism, shopping enjoyment, and beliefs about pop-up retail.

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This proceeding is from the 65th Annual Conference of the International Textile and Apparel Association (2008): pp. 1-3. Posted with permission.

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