Throughout the Land-Grant system considerable effort is underway to determine how the Cooperative Extension Service might be more effective (Bloome 1996). Although there is ample evidence that Extension has been highly useful as a major educational force in productive American agriculture (Rogers 1995), recent questions about Extension's mission, future, and effectiveness have raised concerns about its viability and usefulness in today's commercial agriculture. The concerns are twofold: (1) of what importance is Extension to agricultural growers and producers and (2) how well positioned is Extension to provide relevant and cutting-edge information to the agricultural industry (Bloome 1992).