The Role of Clothing Involvement in Evaluating Fair Trade Advertisements

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SSR_Hur_Fair_20Trade_20Advertisement_RES.pdf (250.56 KB)
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2016-11-09
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Hur, Songyee
 Kim, Youn-Kyung
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Altmetrics
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This study is designed to explore whether advertisements depicting promotion hope and prevention hope and the corresponding attitudes influence purchase intention of a clothing product depicted in FT advertisements
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https://dr.lib.iastate.edu/handle/20.500.12876/51213
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