The Role of Clothing Involvement in Evaluating Fair Trade Advertisements
The Role of Clothing Involvement in Evaluating Fair Trade Advertisements
Date
2016-11-09
Authors
Hur, Songyee
Kim, Youn-Kyung
Kim, Youn-Kyung
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Altmetrics
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Abstract
This study is designed to explore whether advertisements depicting promotion hope and prevention hope and the corresponding attitudes influence purchase intention of a clothing product depicted in FT advertisements