How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"?
dc.contributor.author | Rashid, Sanuwar | |
dc.contributor.author | Kwon, Wi-Suk | |
dc.date | 2018-10-19T02:27:41.000 | |
dc.date.accessioned | 2020-06-30T05:35:05Z | |
dc.date.available | 2020-06-30T05:35:05Z | |
dc.date.issued | 2015-11-12 | |
dc.description.abstract | <p>The rapid growth of Facebook users allures brand managers to create their brands’ Facebook pages. This research applied social psychology theories to investigate the process by which consumers form an attitude towards a brand’s Facebook page from their friends’ “likes”.</p> | |
dc.identifier | archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/68/ | |
dc.identifier.articleid | 1328 | |
dc.identifier.contextkey | 9269624 | |
dc.identifier.s3bucket | isulib-bepress-aws-west | |
dc.identifier.submissionpath | itaa_proceedings/2015/presentations/68 | |
dc.identifier.uri | https://dr.lib.iastate.edu/handle/20.500.12876/51008 | |
dc.relation.ispartofseries | International Textile and Apparel Association (ITAA) Annual Conference Proceedings | |
dc.source.bitstream | archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/68/MVP_Rashid_FacebookFriends.pdf|||Sat Jan 15 01:28:49 UTC 2022 | |
dc.subject.disciplines | Fashion Business | |
dc.subject.disciplines | Social Media | |
dc.title | How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"? | |
dc.type | event | |
dc.type.genre | event | |
dspace.entity.type | Publication | |
relation.isSeriesOfPublication | 5d0f3f8c-2190-47b2-bb58-b59e2d1740d5 |
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