How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"?

dc.contributor.author	Rashid, Sanuwar
dc.contributor.author	Kwon, Wi-Suk
dc.date	2018-10-19T02:27:41.000
dc.date.accessioned	2020-06-30T05:35:05Z
dc.date.available	2020-06-30T05:35:05Z
dc.date.issued	2015-11-12
dc.description.abstract	<p>The rapid growth of Facebook users allures brand managers to create their brands’ Facebook pages. This research applied social psychology theories to investigate the process by which consumers form an attitude towards a brand’s Facebook page from their friends’ “likes”.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/68/
dc.identifier.articleid	1328
dc.identifier.contextkey	9269624
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2015/presentations/68
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/51008
dc.relation.ispartofseries	International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2015/presentations/68/MVP_Rashid_FacebookFriends.pdf\|\|\|Sat Jan 15 01:28:49 UTC 2022
dc.subject.disciplines	Fashion Business
dc.subject.disciplines	Social Media
dc.title	How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes"?
dc.type	event
dc.type.genre	event
dspace.entity.type	Publication
relation.isSeriesOfPublication	5d0f3f8c-2190-47b2-bb58-b59e2d1740d5

Now showing 1 - 1 of 1