Country-of-origin Effects in Celebrity Endorsements in the China's Sportswear Market

dc.contributor.author	Tong, Xiao
dc.contributor.author	Su, Jin
dc.contributor.author	Hu, Zhen
dc.date	2018-10-19T05:13:55.000
dc.date.accessioned	2020-06-30T05:40:29Z
dc.date.available	2020-06-30T05:40:29Z
dc.date.issued	2017-01-01
dc.description.abstract	<p>This study aims to investigate the impact of brand's COO and spokesperson's nationality on consumers' attitudes and purchase intention in the Chinese sportswear market.</p>
dc.identifier	archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/126/
dc.identifier.articleid	2333
dc.identifier.contextkey	11665065
dc.identifier.s3bucket	isulib-bepress-aws-west
dc.identifier.submissionpath	itaa_proceedings/2017/presentations/126
dc.identifier.uri	https://dr.lib.iastate.edu/handle/20.500.12876/51798
dc.relation.ispartofseries	International Textile and Apparel Association (ITAA) Annual Conference Proceedings
dc.source.bitstream	archive/lib.dr.iastate.edu/itaa_proceedings/2017/presentations/126/MVP_Tong_Celebrity_20Endorsements.pdf\|\|\|Fri Jan 14 19:25:38 UTC 2022
dc.subject.disciplines	Fashion Business
dc.subject.disciplines	Fashion Design
dc.subject.disciplines	Fiber, Textile, and Weaving Arts
dc.title	Country-of-origin Effects in Celebrity Endorsements in the China's Sportswear Market
dc.type	event
dc.type.genre	event
dspace.entity.type	Publication
relation.isSeriesOfPublication	5d0f3f8c-2190-47b2-bb58-b59e2d1740d5

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